CharmCat Creative offers custom and semi-custom wedding invitations, save the dates, day of stationery, and other paper goods and gift items. All of the designs are hand-painted originals, including the semi-custom collection, which means that CharmCat clients get unique creations with a consistent style for all of their wedding needs. CharCat works closely with each of her clients to make sure they have all of their questions answered and get stationery that they will love 50 years from now.
What is the inspiration for your business? How did you get started?
I have always been a painter. I earned my BA in studio art and also took classes in graphic design. I worked as a staff designer for a manufacturing corporation for a while, but it didn’t scratch my creativity itch. I got married and naturally did my own stationery, and I loved it! I started doing wedding invites for acquaintances and soon after opened my Etsy shop with my first few semi-custom designs. In the 5 years since, I have expanded to start offering custom design and custom art commissions.
What are your goals for 2018/2019?
Starting this winter, I’m going to be adding more every day and gift items to my store! This means ‘thank you’ cards, greeting cards, art prints, and more are coming over the next year. I wanted to create more ways to share my work and grow my business year-round.
What is your greatest fear, and how do you manage fear?
My greatest fear is the feeling like I am not as good an artist as people think I am… in short, imposter syndrome. I think this is something most business owners deal with, because we see the mistakes in our own work but not in others, because what we see, especially on social media, is curated.
What characteristics does your ideal client carry?
My ideal client has passion and approaches the idea of custom invitations as a way to show off their personality. They are a little offbeat, a little nerdy, and a lot true to who they are!
What is your favorite thing about a wedding day?
I love how every couple I’ve worked with has made their wedding different from every other wedding by focusing on what is special to them. I’ve designed invites for couples that incorporate personal meaning, like a bride who requested ivy on her invite to symbolize the ivy in her bouquet, which was from the same plant as her mother did; or the couple who put their dog on the reply card; or the bride who added glitter accents to her invites because she wanted to.
What are your hobbies? What do you do in your non-work time?
I love reading, watching sci-fi, playing D&D, and going to the Renaissance Faire in a decked-out historically accurate costume I made while watching sci-fi! I am a huge nerd and proud.