Be Seen as the Expert in your Niche
Are you ready to be seen as an expert in your niche and adjust how you show up for your clients? I understand where you are at!
I’ve gone through this transition as well and want to chat about it.
I want to share with you some notes on my own journey of learning how to be seen as an expert then impart a little advice to you on the subject.
Prefer to listen? Check out Ginger Biz, the Podcast
Less is more – give your client the solution to their problem. This doesn’t have to be a super obvious problem, it can be a solution to something your client doesn’t even know is a problem yet. This starts to set you up as the Expert in your Niche. This is a good way to be proactive and help showcase your expertise in the subject.
You can brainstorm a list of problems your client might have and come up with solutions for them. This can be super popular problems or less frequent ones. But you do want them to be relatable for your client.
Have an Opinion
Having a unique perspective and sharing your opinion is a huge way to show your audience that you are an expert in a specific field. There are a lot of opinions out there, so it’s important to share your solution that relates best with your ideal client. If your ideal client is a parent, then you’ll want to focus on your solutions that are tangible for parents.
You want to project confidence when you are interacting with your client. Some people are naturally very confident, but others it takes some practice. That’s okay!
You’ll hear me say “Fake it ‘til you make it”, I mean this while you are finding your feet in your confidence. Most of us know a lot about something specific but doubt ourselves unnecessarily. This is where you gotta fake it, push past your comfort zone and show up. You can’t become a workout guru unless you start working out, so start somewhere.
You don’t have to be perfect or know everything to be an expert. You just need to know 10% more than your client and share that with them.
Super Simple! If you want to hear more on this topic, listen to Ginger Biz the Podcast.
Check Out My Podcast