Apartment Building Design Photo Shoot
When you are looking for a new apartment the first thing you do is check them out online right? What is the most important thing you are hoping to find when you go to their website?
Likely you said pictures. When looking to make a new community our potential home, we want to get a sense of it before spending time calling the office, coordinating schedules for an appointment, touring, asking questions, evaluating budget and everything else on the list of things to do before making a decision.
A good photographer can capture the ethos of an environment and allow you to get a glimpse of what it will be like to live in this apartment community you are considering as a new home.
I recently took my camera and drove up I-95 to the City of Brotherly Love to do exactly this for a recently opened apartment complex. I want to take you along for a jaunt through the project!
When I am planning for a day of showcasing a new apartment community, there are a handful of things that need to be thought of before I even leave the house.
I need to not only know the location, but what parking will be like. How to access the building. And most importantly who will be the point of contact when I arrive. In all likelihood, there will be many doors, hallways, and keys involved in your day. Without a guide you may spend the day more like Indiana Jones trying door after door and hoping the code they sent works!
The next thing we need is to get a shot list to be prepared for what will need captured. Will there be large community or outdoor spaces? Are the hallways decorated? Do the appliances need showcased? Or in other words, what equipment do I need!
Once we have these things, we are ready to pack up our photography gear and favorite mixtape er… phone charger… and hit the road!
A couple of toll bridges and twice through my playlist then we arrived, got connected with our contact and got to work. We started in the community spaces and moved to the living units next. It was very clear that a lot of thought and expertise had been given to this buildings design, decoration, and vibe.
The common areas were complete with game tables, reading areas (with community books!), office space, virtual golf range and even these cool phone booths. There were two separate apartment units on our list to take photos of. Both were staged right down to clothes hanging in the closet! Then we finished up with some shots of the employee work areas to document those spaces for our client and were on our way.
The last thing we wanted to do was get some images of the exterior and neighborhood. These shots can be easy to forget, but are so important for potential residents to see on the communities website. So I always make sure to plan time for them either before or after taking interior photos. We made a lap around the building to get a shots from a few angles, views of the street, and capped it off with some photos from a local park!
See the finished pictures below and let me what vibe you get from the community.
Check Out My Podcast